国际营销专业英语课件江春 ISBN9787810787369 PPTUnit Tweleve.pptVIP

Pop-up Surveys to Measure Ad Effectiveness Why Use Pop-up Surveys? To know who your visitors are To know how they found your site To ask about how they think, their needs, interests, demographic profiles, product usage as well as why they are visiting your site Use the results for effective marketing programs, better websites, or expansion of product offerings. Where Should We Advertise? Being sure that investing wisely takes a lot of planning and research beforehand. Step one: Identify your target audience Step two: Measure your current audience Step three: Create the pop-up survey Step four: Get the pre-campaign data Step five: Launch your program Step six: Measure effectiveness How Does It Work in Real Life? Demographic questions in pop-up surveys are kept relatively constant, but questions can be easily added to gather information that are need at a specific time. After putting new programs in place, the ongoing visitor survey can be reviewed to see how the visitor profile had changed. A valuable data point is that which advertisements bring tin the right visitors could be found.