商务英语综合教程下册课件第二版刘玉玲 ISBN9787566306739 PPUnit 3.pptVIP

7. By _____________the bright side of things and always presenting ourselves in a positive light, we might well be able to do our work much better than we could ever imagine. 8. I ___________in the middle of the night and could hear two people talking outside my window. 9. Unless governments ____________, the Earth’s atmosphere will continue to heat up. 10. I don’t know why you’re so concerned---______________, it isn’t your problem. In the U.S., the tremendous growth of industry from the end of the American Civil War to the early 20th century took place with little regard for public welfare. When a group of reformers and activists known as muckrakers waged a campaign to expose the excesses of big business, some industrialists realized the need to improve their public image. From this impetus, the profession of public relations slowly evolved as a major __6__ in business, politics, entertainment, and society in __7__. One of the first effective public relations __8__ was Ivy L. Lee, who worked for the American __9__ John D. Rockefeller. The pioneer work of Edward L. Bemays linked public relations to research, psychology, and the __10__. 商务英语综合教程 ISBN：978-7-81134-- 2011年11月 第2版 Unit 3  Business Law--- Contract and Agency Introduction .Business law is an important part of legal system. Most legal issues confronted by businesses fail into one of business law: contract, tort, property, agency, commercial or bankruptcy law. These areas cover a wide range of business activity. New Words principal n .委托人 consent n .同意，准许 renunciation n.放弃，否认 revocation n.废除，取消，撤回 liability n.责任，义务 ownership n.所有权，所有制 authority n.权利，威信 bankruptcy n.破产 panel n.专门小组 termination