商务英语综合教程学生用书第二册课件彭青龙978 781134 507 0第二册第2课.ppt

Write a commentary on today’s public relations and public relations specialists in English in about 200 words. Preview Text B Making sentences with words in the Text Text B: The Facts Are There in Black and White Companies are increasingly realizing that diversity has immense social and commercial implications. Joanne Hart reports on why it is also important for PR. Text B: Learning Points Cultural Notes Word Explanation Writing liquorices 用于制药或糖果的甘草 Virgin Atlantic 英国维珍航空公司 pink pound 粉红英镑 brown pound 棕色英镑 Weber Shandwick 万博宣维公司 trio 三个事物组成的一组 gaffe 过失，失态 credentials （个人能力及信用的）证明书，证件 lucrative 有利益的，获利的 controversy 争论，争议 Suppose you are the secretary of the Johnson Company. Write a notice to summon a meeting of the board of managers next week. You are to make up the agenda of the meeting. 返回 Key 1) B 2) E 3) A 4) F 5) C 6) D 返回 Key 1) defined 2) investor 返回 Key 3) mediation 4) postsecondary 5) press release 返回 Key 公共关系专家同样也从事安排和实施项目的工作，以保持组织机构与公共市民的联系。 成为一个公共关系专家并没有明确的素质标准。 商业、政府和非盈利组织中的公共关系则需要相应的专长和素质。 返回 Key 其他雇主对申请公共关系职位候选人的要求则是候选人要有与公司业务相关的沟通技巧和培训及经验，业务如信息技术、医疗保健、科学、工程、销售、金融等。 * Unit Two Public Relations 商务英语综合教程第二册 Different skills in handling public relations at home and abroad Learning Objectives To learn what public relations is; To know some famous public relations specialists and their accomplishments; To find out the effects public relations specialists play on many fields; To use related vocabulary and expressions in real situations. Unit 2 Part I: Lead-in Part II: Text A Part IV: Text B Part III : Exercise and Quiz Do you know the following World Famous Public Relations Celebrities? The first to acquire major accounts such as Coca-Cola and Carnation, he set the stage for the reakdown of ethnic and cultural stereotypes in advertising.? His PR campaigns left an imprint on the world that is seen everywhere. Moss Kendrix /kendrix/life.html Do you know the following World Famous