商务英语综合教程学生用书第三册课件彭青龙 ISBN9787811346237第三册第1课.ppt

What kind of man/woman is an entrepreneur? Learning Objectives To know the basic traits of a successful entrepreneur in the modern society; To understand what success means to an entrepreneur; To know the mind of representative entrepreneurs in the world; To use theme-related vocabulary and expressions in real situations. Part I: Lead-in Do you know these world famous  entrepreneurs? Who is your favorite one? 1. Forbes: 美国著名的出版及媒体集团福布斯 2. Richard Branson: 英国维珍集团董事长理查 德?布兰森 3. Steve Jobs: 苹果电脑的现任首席执行官兼创 办人之一史蒂夫?乔布斯 4. Henry Ford: 美国福特汽车公司的建立者亨利? 福特 5. Philip Green: 英国零售业大亨菲利普?格林 albeit overwhelming assume presumably accumulate demoralize frustrated resentful glamour arrogant Secrets of Self-Made Millionaires When you think of “millionaire,” what image comes to your mind? For many of us, it’s a flashy Wall Street banker type who flies a private jet, collects cars and lives the kind of decadent life style that would make Donald Trump proud. But many modern millionaires live in middle-class neighborhoods, work full-time and shop in discount stores like the rest of us. What motivates them to become millionaires? Translation Exercise: 1. 这位企业家变成了新闻人物。 2. 年轻人的创业热情很高。 3.“社会企业家”这一想法得到了人们的回应。 4. There are mutual acceleration between entrepreneurial research and entrepreneurship education practice. 5.For half a century, the development of entrepreneurship education in America has experienced three stages: fragmentary exploration, gradual optimization and legitimation, and its characteristics are: entrepreneurial culture is the endogenetic environment of the development of entrepreneurship education. Quiz: Complete the following sentences with the proper  forms of the words given in the brackets. The Irish side was 15-3 by