商务英语综合教程学生用书第三册课件彭青龙 ISBN9787811346237第三册第8课.ppt

Unit Eight Monopoly What does “Googopoly” mean? Learning Objectives To understand the definition of monopoly; To study into how De Beers controlled the world markets; To see why Starbucks is deemed anti-competitive and monopolistic; To know the impact of monopoly on free competition in the market; To acquire theme-related words and expressions and apply them in real situations. Unit Eight Monopoly Orthodox Jews 东正教犹太教徒 Antiapartheid 反南非官方种族隔离制度的 Supplier of Choice优先供货方案 Sightholder看货商 Anglo American PLC英美资源集团 Cross-holding 交叉持股 philanthropy relinquish unveil monopoly supplant unprecedented differentiate integrity disseminate allay Structural Analysis 1. Why do most people buy diamond rings? 2. Nowadays, it is quite popular for people to buy diamond rings on-line? Is it safe? Is buying diamond rings online better than buying in the jewelry stores? Translation Exercise 1. Instead of trying to control the world supply, De Beers would now focus on adding value — through marketing and branding initiatives — to the diamonds already under its dominion. 2. What is tantalizing is that at the luxury end—the famous blue box of Tiffany’s—there are brands getting the margins and markups enjoyed in the luxury-goods business as a whole. 3. De Beers for long had enjoyed a monopoly in the diamond industry, which was to the extent that Diamonds and De Beers had become synonymous with each other, but now the monopoly was displaying signs of cracking up. 4.作为世界上最大的钻石生产商，戴比尔斯表示其非常忧虑血钻从各种渠道进入合法市场之后使公司遭受损失。 5. 1998年，戴比尔斯庆祝其连续50年使用由四个神奇英语单词组成的宣传语“钻石恒久远，一颗永流传”。 Quiz Spelling and Blank-filling 1. Spell the following words according to their definitions and the first letters. 1) v __________ adj. profoundly honored 2) u ____________ v. to disclose; reveal 3) t ____________ adj. possessing a quality that arouses or stimulates desire or interest 4) d ____________: v. to disperse throughout 5) u __________ adj. having no precedent or example  2. Now