商务英语综合教程学生用书第四册课件PPT彭青龙978 781134 626 8第四册第1课.ppt

turnover n. the total amount of goods or services sold by a company during a particular period of time Trans. Our turnover in the 2nd quarter was up 10.6% on the same period last year to a level of Euro 1423 million. 我们第二季的营业额较去年同期增长了10.6%，达14.23亿欧元。 (syn.) revenue learning curve np. the rate at which one learns a new subject or a new skill; the process of learning from the mistakes one makes Trans. The learning curve is not linear. You cannot project from learning 5 sentences a day to remembering 15000 in 300 days. 学习曲线不是线性的，你可别以为每天学 5个句 子，300天就能学会15000个句子。 indigenous a. originating where it is found; native Trans. Kangaroos are indigenous to Australia. 袋鼠为澳大利亚本地的动物。 Each country has its own indigenous cultural tradition. 每个国家都有其自身的文化传统。 (ant.) exotic viability n. (of living things) capable of normal growth and development; being capable of become practical and useful Trans. This is an essential short-term measure to ensure the viability of Americas banking system 。 这是能确保美国银行体系生存活力的一个必要的短期举措。 The act failed to ensure long-term viability for struggling automobile companies. 这一方案未能保证挣扎中的汽车企业获得长期的活力。 Make an oral report on one of the successful franchise business that you’re familiar with. Conduct a SWOT analysis of the franchise in your report as well. Key to Quiz franchise proposition Fortitude derail prospective * * * Unit OneFranchise Business 商务英语综合教程 第四册 Discussion: Are you familiar with the following? What do they have in common? Learning Objectives: To know what franchise means; To appreciate the attraction of franchise businesses; To understand the factors leading to successful franchise business; To use theme-related vocabulary and expressions in real situations. Learning Points Part II: Text A Part I: Lead in Part III: Text B Part IV: Quiz Cultural Notes Words to Drill Structural Analysis Questions for Discussion McDonald’s: 麦当劳 Burger King: 汉堡王 PR (Public Relations): 公关 Big Mac: 巨无霸 Filet o Fish: 麦香鱼