大学英文写作第二版课件陈 倩ISBN 9787566308733 PPTUNIT9.pptVIP

Unit 9 Writing and Designing a Brochure OBJECTIVES To be able to: know the meaning and function of a brochure know the principles for designing and writing a brochure design and write brochures understand relevant words and phrases CONTENTS Definition Sample brochures Functions and contents Language focus Practice Principles of designing and writing brochures Homework  Definition of a Brochure 1. What is brochure? 2. What do you know about brochure, booklet, and pamphlet?   Definition of a Brochure Read the introduction paragraph of this unit (p71) and find the answers about the questions.  Functions and Contents Have you ever read/received any brochures? Functions and Contents Skim the two sample brochures in the text book and answer the questions: 1. What are the brochures about? 2. Why are they issued? Functions and Contents For: Publicity/advertising Help Because: They invite users to use the services or to buy things  Functions and Contents They are usually informative freely-structured helpful Functions and Contents: Brochure 1 Read Brochure 1 carefully and understand its detailed information and language features. Read the VOCABULARY list p74 and understand their meanings before you read the brochure. Functions and Contents: Brochure 2 Read Brochure 2 carefully and understand its detailed information and language features. Read the WORDS AND PHRASES p77 and understand their meanings before you read the brochure. Language Focus Complete the table in Task 3 in your course book. Language Focus: keys to Task 5 Practice 1 Do Task 2 (look at your books). Try to design and create a brochure advertising a tourist spot. Principles of Designing/Writing Brochures Discuss: What are the important points in designing and writing brochures? Discuss in groups about HOW a brochure could be written. (Task 4)   Principles of Designing/Writing Brochures ---Understand the purpose of the brochure ---