大学英语通识教程第一册PPT课件汪先锋 杨宏伟ISBN 9787566307613 part2UNIT4.ppt

swap vi. exchange something with someone, especially so that each of you gets what you want [非正式]?交换 1. He swap his old car for a new motorcycle.他用旧车换了一辆新摩托车。 2. They swapped stories about their army days.他们互相讲述了他们在军队中的经历。 Unit 4 Festivals All-Dimension College English Book 1 大学英语通识教程（第一册）电子教案 tackle vt. make a determined effort to deal with a difficult problem处理，对付 1. Can you suggest how we might tackle the problem?我们怎样处理这问题，你能给出个主意吗? 2. I suggested to him that we should tackle the problem another way.我向他建议我们用另一种方式处理这个问题。 Collocations tackle sb about/on sth speak to sb frankly (about a matter) 公开或坦诚地向某人谈… 1. If Bill is late again, Ill tackle him about it. 如果比尔再迟到的话,我就得和他坦诚地谈谈了。 2. If she keeps missing school like this, youll have to tackle her parents about it. 如果她一直这样逃学,你就得把这件事直截了当地告诉她的父母。 Unit 4 Festivals All-Dimension College English Book 1 大学英语通识教程（第一册）电子教案 strategy n. a well—planned action or series of actions for achieving an aim （为实现某目标而制定的）行动计划；计谋；策略 1. The strategy was designed to wear down the enemys resistance.这一策略旨在逐步削弱敌人的抵抗力。 2. We will discuss our sale strategy this year.我们将讨论有关今年销售策略的问题。 Collocations economic strategy 经济策略 business strategy 商业策略 global strategy 全球策略 market strategy 市场策略 coping strategy 应对策略 Unit 4 Festivals All-Dimension College English Book 1 大学英语通识教程（第一册）电子教案 tactic(s)，strategy 这两个名词均有“策略，战术”之意。 tactic(s)在军事上指在战场或军事行动中如何用兵的具体战术，多暗示指挥员在场具体指挥；也指为完成某计划而采取的策略或手段。 1.The new tactic was put into operation early in 1939.这个新的战略是在1939年初开始运用的。 2.Reducing prices is a common sales tactic.降价是常用的销售策略。 strategy指全局性的前线战略部署，也可指为达到某种目的而采取的策略。 Each country needs to forge its own industrial development strategy.每个国家都需要制定自己的工业发展战略 Unit 4 Festivals All-Dimension College English Book 1 大学英语通识教程（第一册）电子教案 identify 1. vt. recognize something or discover exactly what it is, what its nature or origin is etc. 确定，发现 Police have already identified 10 murder suspects. 警方已经确认了10名谋杀嫌疑犯。 Scientists claim to have identifi