国际商务函电课件李宏亮主编 ISBN9787811342901Unit 5.pptVIP

关于教程的几点说明 编写原则: 本教材是对外经济贸易大学出版社《新基点商务英语高职高专系列规划教材》之一。编写中按照教育部《关于加强高职高专教育教材建设的若干意见》的要求，本着理论知识“必须、够用”为度、以“加强实践教学环节、注重学生职业能力培养”等宗旨，和“细化教学目标为应知、应会目标”的原则进行编写。 编写安排：本书参照外贸业务实际结合教学规律共分为4大模块15个单元，内容编排按照外贸业务操作步骤、由浅入深 。 编写特色： 1.模块式编写 2.应知知识与应会能力结合的学习目标; 3.课后练习实践性强, 选材难度适中,内容有趣, 实用性强,体现高职实践性教学特点; 4.商务背景链接知识丰富，实用，有趣；  M2- Unit 5Counter-offer UNIT CONTENTS 1. STUDY AIMS 2. WRITING SKILLS 3. KEY SENTENCE PATTERNS 4. SAMPLE LETTERS 5. BUSINESS LINK 6. KEY TO PRACTICE 1. To know the writing steps of a counter- offer. 2. To know the writing steps of a reply to a counter-offer. 3. know the knowledge of “Lead in”Part. 4. To know the knowledge of “Business Link” Part.  1. To be able to translate a counter-offer. 2. To be able to make a counter-offer. 3. To be able to translate a a reply to counter- offer. 4. To be able to reply to counter- offer.  If the buyer do not agree with the specific terms such as price, packing, shipment mentioned in the prior offer from the seller, he will reply the seller with a counter-proposal on those trade terms unacceptable. When a counter-offer is made, the original offer ends. Generally speaking, the process of offer and counter-offer is a kind of bargaining in business. Sometimes two parties will repeat the process for several times to complete a transaction. Both parties should pay more attention to the expressions they use to avoid misunderstanding.  How to reply a counter-offer? 1. No matter you accept it or not, you should send back a punctual, courteous and considerate reply. 2. Explain the reasons for declining the counter-offer in an unfavorable reply. 3. Show the wish of further business.  Step 1: To express gratitude to the original offer Step 2: To explain the reasons for inability to accept the offer Step 3: To put forward a counter-proposal Step 4: To express an early reply Key Sentences Patterns 1. In reply, we very much regret to inform you that our end-users here find your price t