国际商务函电课件李宏亮主编 ISBN9787811342901Unit 15.ppt

关于教程的几点说明 编写原则: 本教材是对外经济贸易大学出版社《新基点商务英语高职高专系列规划教材》之一。编写中按照教育部《关于加强高职高专教育教材建设的若干意见》的要求，本着理论知识“必须、够用”为度、以“加强实践教学环节、注重学生职业能力培养”等宗旨，和“细化教学目标为应知、应会目标”的原则进行编写。 编写安排：本书参照外贸业务实际结合教学规律共分为4大模块15个单元，内容编排按照外贸业务操作步骤、由浅入深 。 编写特色： 1.模块式编写 2.应知知识与应会能力结合的学习目标; 3.课后练习实践性强, 选材难度适中,内容有趣, 实用性强,体现高职实践性教学特点; 4.商务背景链接知识丰富，实用，有趣；  M4- Unit 15Integrated Business Negotiation Skills Practice UNIT CONTENTS 1. STUDY AIMS 2. SITUATION PRACTICE 3. SAMPLE LETTERS 4. WRITING PRACTICE 1. To know the writing steps of an enquiry. 2. To know the writing steps of a firm offer. 3. To know the writing steps of a counter-offer. 4. To know the writing steps of a letter of an order. 5. To know the writing steps of a letter of acceptance. 6. To understand the form and content of a Sales Confirmation. 7. To understand the form and content of a Sales Contract.  1. To be able to make an enquiry. 2. To be able to make a firm offer. 3. To be able to make a counter-offer. 4. To be able to write a letter of an order. 5. To be able to write a letter of acceptance.  6. To be able to write a letter of confirmation. 7. To be able to make an order. 8. To be able to make a Sales Confirmation. 9. To be able to make a Sales Contract. Situation Practice Seller: ABC CO., LTD . Buyer: BCD CO., LTD. Goods: MP3 players The buyer gets the seller’s information from a magazine named International Business and sends an enquiry to the seller. The seller gives the buyer an offer. The buyer makes the seller a counter-offer. The seller accepts the counter-offer. The buyer places an initial order with the seller. Situation Practice The seller sends a sales contract to the buyer and asks for countersignature. In international trade, usually a contract will be made to further specify the rights and obligations of both parties for legal purposes. After signing the contract, the parties concerned are legally bound to honor their agreement. Please write six letters as the roles of buyer and seller according to th