全方位商务英语口语第二版课件王艳 ISBN9787811345421 PPTUnit 9 Olympic Sized Profits.pptVIP

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全方位商务英语口语第二版课件王艳 ISBN9787811345421 PPTUnit 9 Olympic Sized Profits.ppt

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Unit 9Olympic-sized Profits Ad spending has been huge in China, making it the third-biggest ad market in the world. Lenovo already became the first-ever Chinese company to be an official “top” sponsor of an Olympics　—　up there with Coca Cola and Panasonic — when it signed on to back the 2008 games. Marketers have been caught short trying to catch a promotional ride on a major public event. After China has successfully won the bid for hosting the 2008 Olympic Games, marketers didn’t let the chance easily slip by and began to raise their brand profile to gain a competitive advantage. It’s part of “a long time dream to become an international brand”. Warm-up Read dialogues either by yourself or with a partner. Note down the key phrases and expressions. Practice reading the useful patterns and expressions. Warm-up Build up a dialogue with your partner based on the following situation. Situation: You represent a textile imp. exp. corporation. You are discussing the terms of payment of a transaction with an American businessman. He/She’d like to make the payment by D/P. But since this is the first time youare doing business together, you want to be careful about every detail and insist on payment by open, confirmed, irrevocable L/C. At last you can either reject or make the concession and accept the terms. If you accept the terms, you want to make sure the promise of punctual delivery of goods is made. Read and Talk Olympic Preparations Read aloud the article. Summarize the main ideas. Note down the key phrases and expressions. How are the preparations for the 2008 Beijing Olympic Games divided into 3 phases? According to Sandy, how did the Australians make the 2000 Sydney Olympics such a great success? Read and Talk Olympic-sized Profits — A Winning Chance to Capitalize on the Games Frenzy Read aloud the article. Summarize the main ideas. Note down the key phrases and expressions. How do the companies cash in on the Beijing Olympic bid? What are the