全方位商务英语口语第二版课件王艳 ISBN9787811345421 PPTUnit 9 Olympic Sized Profits.pptVIP

下载本文档

1
0
约7.53千字
约 22页
2019-07-03 发布于广东
举报
版权申诉

全方位商务英语口语第二版课件王艳 ISBN9787811345421 PPTUnit 9 Olympic Sized Profits.ppt

1、本文档共22页，可阅读全部内容。
2、有哪些信誉好的足球投注网站（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
5、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
6、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
7、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
8、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

Unit 9Olympic-sized Profits Ad spending has been huge in China, making it the third-biggest ad market in the world. Lenovo already became the first-ever Chinese company to be an official “top” sponsor of an Olympics　—　up there with Coca Cola and Panasonic — when it signed on to back the 2008 games. Marketers have been caught short trying to catch a promotional ride on a major public event. After China has successfully won the bid for hosting the 2008 Olympic Games, marketers didn’t let the chance easily slip by and began to raise their brand profile to gain a competitive advantage. It’s part of “a long time dream to become an international brand”. Warm-up Read dialogues either by yourself or with a partner. Note down the key phrases and expressions. Practice reading the useful patterns and expressions. Warm-up Build up a dialogue with your partner based on the following situation. Situation: You represent a textile imp. exp. corporation. You are discussing the terms of payment of a transaction with an American businessman. He/She’d like to make the payment by D/P. But since this is the first time youare doing business together, you want to be careful about every detail and insist on payment by open, confirmed, irrevocable L/C. At last you can either reject or make the concession and accept the terms. If you accept the terms, you want to make sure the promise of punctual delivery of goods is made. Read and Talk Olympic Preparations Read aloud the article. Summarize the main ideas. Note down the key phrases and expressions. How are the preparations for the 2008 Beijing Olympic Games divided into 3 phases? According to Sandy, how did the Australians make the 2000 Sydney Olympics such a great success? Read and Talk Olympic-sized Profits — A Winning Chance to Capitalize on the Games Frenzy Read aloud the article. Summarize the main ideas. Note down the key phrases and expressions. How do the companies cash in on the Beijing Olympic bid? What are the