国际商务信函写作 PPT董晓波主编课件Unit1 Introductionto Business Letter Writing.ppt

Unit 1 Introduction to Business Letter Writing Introduction Business today is requiring more and more written communication. Any important transaction must be reported on paper. The written word stands as a permanent record. Letters are used to handle routine matters, to establish credit, to adjust complaints, etc. A letter is often the evidence of an arrangement or a contract, therefore, it must be written with care. A business letter, by definition, is a letter written in formal language, usually used when writing from one business organization to another, or for correspondence between such organizations and their customers, clients and other external parties. Good learning of writing various parts of English business letters is very important. Only after mastering the correct writing can you strengthen the good impression your corporation gives to the outside world and increase its prestige. It is also beneficial to raise the position and the trust of your corporation in the international field and in the business circle. Part 1 Writing Strategy 商务信函应包含的内容： Letterhead Date Inside address Salutation Body of the letter Complimentary close Signature Postscript Letterhead(信头): A letterhead is the heading at the top of a sheet of letter paper. Name Address a logo or corporate design a background (sometimes) Date Including the accurate year, month and day eg: Nov 8,2010 Inside address the receiver’s name and title company name street address, city, state (province), post-code, and country (if necessary). Typed at the upper left-hand margin of the sheet, starting two to three lines below the last line of the letterhead. Salutation（称呼） The salutation is “Gentlemen” if the letter is addressed to an organization. Salutation is placed two lines below the inside address. Dear Sirs, (British Style) Gentlemen: (American Style) Dear Sir, Dear Madam: Dear Mr. Brown: The Americans