实用经贸汉英课件英汉口译 董晓波ISBN 9787566308207 PPTUnit 4.ppt

Unit 4 Business Culture and Corporate Responsibility Unit Objectives After studying this unit, you should understand what and how to prepare for the interpreting tasks in the long run. find ways to improve your interpreting skills and performance. master the basic words and expressions about protocol routine. know some cultural background knowledge about protocol routine. Preparing  What Is Corporate Culture? Corporate culture or organizational culture is an idea in the field of organizational studies and management which describes the psychology, attitudes, experiences, beliefs and values (personal and cultural values) of an organization. Preparing  --Skills Presentation Two Types of Pre-interpreting Preparation Long-term Preparation Short-term Preparation What and How to Prepare in the Long Run What to Prepare? How to Prepare? Preparing  --Phrases Interpreting English to Chinese 公司概况????????????????? 进出口公司?????????????? 股份有限公司????????????? 合资公司??????????????? 外资公司????????????????? 独资公司????????????????? 跨国公司????????????????? 信誉好的公司????????? ??????? an?overview?of?a?company ?import?and?export?corporation company?limited?/?company?Ltd. joint?venture foreign-funded?company?/?overseas- invested?company sole-funded?company?/?company?with?exclusive?investment multinational?corporation ?well-established?company 公司形象????????????????? 公司目标???????????????? 灵活多样的经营方式??? 未来发展战略???????????? 稳定的消费群??????? 最好的性价比???????????? 融工贸于一体????? company?image company?objective?/?corporate?objective flexible?and?varied?business?operations development?strategies?for?the?future a?stable?consumer?group the?best?price?versus?performance?ratio ?to?integrate?manufacturing?and?trading?efforts Preparing  --Sentences Interpreting English to Chinese 1. Today I’ll focus on the importance of entrepreneurial culture, drawing on the lesson from a few outstanding cases. 今天我们从几个突出的案例给予我们的教训来谈一下企业文化的重要性。 2. Changing the core values, the attitude