商贸英语会话第二版课件许进 ISBN9787566306111 PPTUnit 5 on price.pptVIP

Learning Objectives understand and explain the importance of price negotiation list at least three factors involved in price negotiation. comprehend and use basic vocabulary and expressions related to pricing develop skills to negotiate on common problems of price: to suggest, refuse, compromise and accept price according to the practical situation Important Difficult Points Common factors and usual skills involved in price negotiation The factors that affect price Expressions and patterns on discussing price Teaching Procedures Warming-up Practice Work in groups and discuss about the following questions. 1) What is the role demand plays in price negotiation? Could you name a few factors that affect the demand in the market? 2) What is the role supply plays in price negotiation? Could you name a few factors that affect the supply in the market? Background Information The essence of negotiation is that it is not about winning or losing----it is about striking a deal which is satisfactory to both sides. A good outcome in negotiation is one in which both sides win. A trading relationship should be mutually beneficial to both sides and ought to be given serious consideration whenever agreements are struck. Business negotiation should not be an event with a winner and a loser However, this does not mean that price negotiation should be done in a peace. Actually, win-win policy is only the ideal situation we set out for; in the process leading to it, we are always confronted with rounds of price negotiation. Presentation Comprehension Major currencies in international trading and comprehension of the dialogue. Imitation Practice Summarizing on the Key Points Summarizing on the Key Points Summarizing on the Key Points Further Development Sentence translation exercises Consolidation Practice Role Play: Ms./ Mr. Wilson and Mr./Ms. Li are talking about the price of Peace Bird shirts on the phone. Consolidation Practi