商务英语函电课件耿民主编ISBN 9787566302502PPTUnit 2.ppt

Unit 2 Letters of Inquiry and Reply 询盘与回复 2-1 Objectives目标 1. Understand the important meaning of letters of inquiry and reply. 2. Understand the basic structure of letters of inquiry and reply. 3. Learn the main point of letters of inquiry and reply. 4. Master useful sentences and words in writing such letters. 5. Develop competence in studying samples. 6. Master the writing methods of letters of inquiry and reply through doing more exercises. 7. Able to write letters of inquiry and reply. 2-2 Leading in导入? Do you understand the meaning of inquiry in Business English? How about reply? How many parts do you know letters of inquiry normally consist of?? If you receive an inquiry, when will you be expected to respond? And how can you make a reply? What is the tone of reply? What is the point that should be paid attention to in writing a reply? 2-3 Practical Reading 实用阅读 New words and expression 1.?inquiry????[ inkwai?ri] ???n. 询盘，询问；调查，查问 2.?prospective??? [ pr?spektiv ] ???adj. 预期的；未来的，可能的 3.?unsolicited????[?ns?lisitid] ??adj. 未经同意的；主动提供的 4.?specification??? [ spesifikei??n ] ???n. 规格，规范；详述，说明 5.?quantity????[‘kw?ntiti ]????n. 数量 6.?packing????[p?k?? ]????n. 包装 7.?shipment????[?ipm?nt ]????n. 装运，装船 8.?sample????[sɑ:mpl ]????n. 样品；样本 9.?specify????[spesifai]????vt. 指定；详细说明 10.?offer????[?f?]? ????vt. 报盘，报价 11.?detail????[di:teil ]????n. 细节，详情 12.?prompt????[pr?mpt ]????adj. 立刻的，立即的，准时的 13.?concise????[k?n’sais ]????adj. 简明的，简洁的 14.?tone????[t?un ]????n. 语气，口气 15.?terms of payment 支付条件 16.?catalogue list 产品目录 17.?unit price 单价 18.?general inquiry 一般询盘 19.?specific inquiry 具体询盘 20.?in that case 如果那样 21.?to the point 切题；中肯；简明扼要 2-4 Layout, Basic Structure, Main Points of Letters of Inquiry and Reply 询盘与回复格式、基本结构、要点? The basic structure of letters of inquiry Salutation Body 1) State where you heard about the product or company. 2) Introduce yourself or your company. 3) Explain why you are writing. 4) List the specific information you need in the form of det