商务英语阅读上册课件第二版国晓立 周树玲ISBN 9787566300270 unit 15.ppt

Unit Fifteen Teaching Objectives 了解中国品牌为什么把收购国外品牌作为走向世界的重要途径 了解美国各行业内合并的现状 Teaching Emphases merger acquisition stand up to equity fund parent company Content Text Fast Reading I Fast Reading II TEXT Known Brands Acquiring Name Recognition Pre-reading questions 1.Does China have many world-famous brands of its own? 2. Can you name a few merger acquisition cases made by Chinese companies recently? Language points shortcut ----- n. a route shorter than the usual one e.g. 1.There is no shortcut to success. 成功无捷径。 2. Is there a shortcut I can take to the zoo? 请问去动物园有近路吗？ Language points hostile  ----- a. very unfriendly 怀敌意的,敌对的e.g. 1. The new government was hostile to them.? 新政府对他们怀有敌意。 2. He shielded me from hostile criticism.? 他庇护我使我免受怀敌意的批评。 Language points out of desperation desperation ----- n. a state in which everything seems wrong and will turn out badly; desperate recklessness 绝望(不顾一切的冒险,拚命) e.g. Out of desperation you shove a few banknote into his hand, hoping that youre neither given too much or too little.最终，你近乎绝望地把几张钞票塞进他手里，心中暗暗褥告你的小费不多也不少。 Language points restriction ----- n. a principle that limits the extent of something; the act of keeping something within specified bounds (by force if necessary) 限制,约束 e.g. Foreign exchange restriction 外汇限额 The sale of firearms is subject to many legal restrictions.? 出售枪支受到许多法律限制。 Language points stand up to ----- vt. 经受(经得住,对抗) e.g. 1.That is why they cannot stand up to any serious test.? 因此他们经受不住任何严重的考验。 2. It was brave of her to stand up to those bullies.? 她挺身反抗那些恃强欺弱的人, 真勇敢. Language points consumer products -----n. 【经】 消费品 e.g. Fast growth was registered in the production of export-oriented products, high-tech products, and consumer products that suit the upgrading of consumption structure.出口导向型产品、高技术产品、适应消费结构升级的消费产品产量快速增长。 Language points