商务英语写作PPT课件答案PDF 郑卫汪文格 978 7 81134 632 9Unit 1.ppt

Objectives To learn the structure and layout of business letters To learn how to address envelopes To master the writing principles of business letters To learn some useful expressions Full Block Style Indented Style Modified Block Style 1. Courtesy  Courtesy plays a considerate role in business letter writing. It may help to strengthen your present business relations and to establish new ones. Beautiful and courteous words do not necessarily mean courteous attitude. It comes from your genuine sincerity and respect for the others. To show courtesy, one should follow closely the following suggestions: Treat the readers with respect, friendliness and sincerity;Be tactful, thoughtful and appreciative;Avoid irritating, offensive or belittling statements; Answer letters promptly;Adopt the right tone. 2. Consideration  Consideration is another rule of good business communication. A letter functions well if it can deeply impress or influence its readers. To gain a favorable impression, “ You-attitude” is crucial in business writing, that is to say, keep the reader’s request, desires, interest as well as his feelings in mind.  “ You-attitude” is not so simple as only to use “you” instead of “I” or “we”. It simply means that the writer should show respect for the reader’s feelings and attitudes, and plan the best way to present the message for the reader to receive. “ You-attitude” can help to avoid awkward situation, and promote cooperation between the trade parties. 3 Conciseness  Conciseness is often considered to be a very important writing principle because it enables to save both the writer’s and the reader’s time. Conciseness means to write in the fewest possible words without sacrificing completeness, concreteness and courtesy. To achieve conciseness, the writer should try to keep the sentences short, avoid unnecessary wordiness or repetition, and omit excessive details. 4 Clarity  Clarity tells t