国际商务英语口语实训课件朱扬琼 ISBN9787566305176电子教案One.ppt

Preface Well-written business letters often play an important role besides good quality and reasonable price. So it is of the utmost importance for the students who want to be engaged in international trade in future to learn how to keep in touch with firms or merchants abroad by correspondence and how to draft effective business letters.  [Aim] ■ To learn the layout of an English business letter ■ Format of a Business letter [Main Difficult Points] ■ The principle elements of an English business letter ■ Writing rules for business letters Content ■ Seven principal elements ■ Seven optional elements ■ Writing rules for business letters ■ Format of a business letter ■ Training in class Seven Principal Elements Most business letters have seven standard elements: ■ Letterhead ■ Date ■ Inside address ■ Salutation ■ Body ■ Complimentary close ■ Signature The Letter Head The letterhead includes the essential particulars about the writer’s name , postal address, telephone number, fax number ,e-mail and website. The Date The date should be typed in the logical order of day, month and year.For the day, either cardinal numbers or ordinal numbers can be used, it can also be placed after month. e.g. 24th March, 2005 24 March, 2005 Marth 24th ,2005 March 24, 2004 The Inside Address The inside address includes the essential particulars about the receiver’s name , postal address, telephone number, fax number ,e-mail and website. The Salutation The salutation is a greeting with which the writer opens his letter. The particular form used depends upon the writer’s relationship with his correspondent. e.g. Dear Sirs, Gentlemen: The Body This forms the body of the letter and is the part that really matters. As the main purpose of a business letter is to convey information, besides the contents which is great importance for the whole letter, a writer should take into consideration how to make his ideas