大学核心商务英语读写教程1课件颜晓川 马瑞香ISBN 9787811348804 PPT Unit 10.pptVIP

About This Unit Background Information * * * UNIT 10 10 10 10 10 CORPORATE CULTURE TEXT A Strong Corporate Culture Counts TEXT B A Good Way to Change a Corporate Culture TEXT C No Laughing Matter? OBJECTIVES In this unit we practice: business vocabulary — corporate culture business language — talking about positive corporate culture examples business focus — elements of corporate culture business writing — introduction of corporate culture and company history simulation — talk show In this unit, it’s focused on corporate culture, which plays a very important role in today’s firms. Text A first puts forward the definition of corporate culture, and then elaborates on the advantages of positive cultures which are supported by the three cases of Wal-Mart, Southwest Airlines and Hewlett Packard. Text B is taken from Peter Bregman’s blog. The author talks about how to change a fixed culture by telling stories. The text is a story itself which is a good way to prove his idea. Text C is concerned with humor consultants and how humor is used in workplace. Its advantages are apparent but in the multinational companies, the different interpretation of humor may cause misunderstanding and offense. Corporate culture is also known as organizational culture. Organizational culture is an idea in the field of organizational studies and management which describes the psychology, attitudes, experiences, beliefs and values (personal and cultural values) of an organization. It has been defined as “the specific collection of values and norms that are shared by people and groups in an organization and that control the way they interact with each other and with stakeholders outside the organization.” This definition continues to explain organizational values, also known as “beliefs and ideas about what kinds of goals members of an organization should pursue and ideas about the appropriate kinds or standards of behavior organizational members should use to achieve these goals. From org