商务英语综合教程下册课件第二版刘玉玲 ISBN9787566306739 PPUnit 5.ppt

商务英语综合教程; Unit 5  Product Positioning;New Words;New Words;New Words;Notes;Notes;Exercises;3. According to the paper, which one refers to the reason of positioning by a typical Product user? A) It is a waste to take “expert” as spokesman of the product. B) Michael Jordan is a famous basketball star and he seems to be at the top of a pyramid. C) American likes to have sports, and the expert’s choices of products, such as Jordan who is one of the most famous athletes, influence the?watchers ’ minds. D) Above of all. 4. Which one is the concept of NIKE? A) NIKE belongs to the youngsters only. B) NIKE helps people to stay young at heart. C) Choosing NIKE aims to show they are young. D) NIKE is favorite of youngsters and the people who wanted to be younger.;Exercises;Exercises;7. You must ___________your strength for the journey; it is going to be a tough one. 8. The doctor was truly helpful, making __________as to how I could improve my health through diet. 9. We have discussed these plans on ___________occasions. 10 Getting this contract is ___________to the future of this company. 11. The city government’s decision to close down the chemical plant has met with the ____________of local residents. 12. Police have been interviewing people in the area in the hope that it will ____________further information about the crime.;Exercises; Benjamin Franklin began to form the first fire insurance company in America in 1752. He also suggested a new kind of insurance for farmers. The new insurance company would offer protection against the loss of crops by storm. In 1759, Benjamin Franklin helped start another new insurance company in America. This company, which offered life insurance, collected some money __6__from different men. Although a man died, his family was given a large sum of money. Today, this company is still __7__. Over these years, many new kinds of insurance have done __8__to people when they have suffere