商务英语综合教程学生用书第二册课件彭青龙978 781134 507 0第二册第9课.ppt

overestimate v. make too high an estimate of Trans. 他们对于该项目带来的潜在收益估计过高。 They overestimated the potential gains from the project. The importance of college education cannot be overestimated. 大学教育是十分重要的。 in line with v. similar to something or so that one thing is closely connected with another Trans. 专家称该季度数字与市场预期相符。 Experts said the figure of this quarter was in line with market expectations. Phrase. bring something into line with something 使一致 Key to Translation Exercise 1. Communication is one of the basic functions of management in an organization and its importance can hardly be overemphasized. It is a process of transmitting information, ideas, opinions and plans between various parts of an organization. 2. In International business, good business communication is a vital factor in making the business run smoothly and efficiently. Successful business depends upon satisfactory communications. This is especially true today in the era of economic globalization. Key to Translation Exercise 3. 无论工作起来有多么忙，你都绝对要找时间跟别人交流。如果不跟人分享，这世上所有绝妙的想法都是毫无价值的。 4. 管理者通常将百分之七十五到百分之八十的时间投入在一些书面或言语沟通方面。尽管商务沟通被称作一项“软”技能，它仍然是核心管理职能之间的重要纽带。 5. 来越多从商或从事其他行业的人开始明白：沟通的确很重要。善于交流的人能在群众中点燃激情，能将伟大的构想付诸实现，能使所有成功变成可能。 Key 1. not be disclosed 2. priority 3. targeted 4. recognized 5. tailored Unit Nine Communication How is communication in the business world different from ordinary everyday communication? To know what a targeted media campaign is; To learn the tips for carrying out a successful media campaign; To learn the role the PR team plays in ensuring effective communication; To use theme-related vocabulary and expressions in real situations. Part I Lead-in Part II Text A Part III Text B Part IV Exercise and quiz Is it possible to be a good manager but a poor communicator? Campaigns are a significant part of the public relations profession and should be carried out with meticulous planning and thorough management. Specific