商务英语综合教程学生用书第四册课件PPT彭青龙978 781134 626 8第四册第5课.ppt

Unit Five Creation of Corporate Culture Corporate culture is a term used to describe the collective beliefs, value systems, and processes that provide a company with its own unique flavor and attitude. Learning Objectives: To know what corporate culture is; To know the representative slogans which indicate the corporate culture of some world famous companies; To use theme-related vocabulary and expressions in real situations. At the foundation of any company culture are the standards that govern the operation of the business. This basic organizational culture makes it possible to develop other layers of corporate culture based on these foundational factors. What do you think are the functions of corporate culture? Translation Exercise 1.We are committed to build our own brands, to create a unique business philosophy，corporate culture , and to guide the companys growth with correct concept.? 2.Culture can drive and accelerate the development of economy , whereas the development of corporate can hasten the creation of more advanced and splendid enterprise culture. Translation Exercise 3.? 企业文化的主流将是学习和创新，让新思维、新知识和新技术成为企业发展的生命力。 4. 日本的企业文化要求员工对上司毕恭毕敬。 Translation Exercise 5. 以人为本的管理思想是企业文化的核心内容，也是世界上各大公司的制胜法宝。 Quiz: word derivation 1) Certain fishes have a swim bladder which aids in _____of gases.? (diffused) 2) He expressed his sentiments about the war with great______.? (eloquently) 3) The ______of the fine art of living and of presentation is thoroughly shown in the lamplight art fresco.? (epitomize ) Quiz: word derivation 4) Anti-colonialism aimed at ending the ______ of people to colonial rule. (subordinate) 5) Would the use of H-bombs be an outrage against _____? (humane) Write an essay on the origin, features, development, and functions of corporate culture for around 300 words. Preview Text B: a case study Corporate culture in the U.S. The corporate cultur