商务英语综合教程学生用书第四册课件PPT彭青龙978 781134 626 8第四册第10课.ppt

商务英语综合教程 第四册 Learning Objectives To know the definition of business ethics and its three different aspects； To know the US representative corporations mentioned in the text； To be able to use theme-related vocabulary and expressions in real situations. Leaning points Part I: Lead-in 1. Why is business ethics so important? Cultural Notes Words to Drill Structural Analysis Quiz Assignment Text A Business Ethics Business ethics is important in dealing with customers. Its an important tool in minimizing returns and a tangible assets on the success or otherwise of your business. General Motors Wal Mart The General Electric IBM joint stock company B.F.Goodrich A7D General Motors General Motors Corp, founded in 1908, the worlds largest automaker. 美国通用汽车公司 Wal Mart ◆ an American public corporation that runs a chain of large, discount department stores. ◆ the world’s largest public corporation by revenue 沃尔玛公司 The General Electric a multinational American technology and services conglomerate incorporated in the State of New York. It is the world’s tenth largest company.美国通用电气公司 IBM International Business Machines Corporation, a multinational computer technology and IT consulting corporation headquartered in New York, USA.美国国际商用机器公司 a type of corporation or partnership between two companies. Stocks are issued and the shareholders are free to transfer their ownership interest at any time. 股份公司 B.F.Goodrich an American aerospace manufacturing company based in Charlotte. It was founded in Akron by Dr. Benjamin Franklin Goodrich and exited the tire business in 1988 美国百路驰公司 A7D a carrier-based subsonic light attack aircraft, initially entering service during the Vietnam War. A7D 战斗机 New Words and Expressions institution nurture enterprise scarce facet comprise fictitious sue bureaucratic assortment encompass systemic assets gigantic revenue retail institution n. an established custom, law, or relationship in a society