商务英语综合教程学生用书第一册课件PPT彭青龙978 781134 508 7第一册第10课.ppt

align v. (~ sth with/to sth) to change sth slightly so that it is in the correct relationship to sth else; come together in agreement or alliance Trans. 1. 国内价格已调整到与世界市场一致。 Domestic prices have been aligned with those in world markets. 2. 他们所有人现在必须联合抗敌。 All of them must now align against the foe. Phr.v align yourself with sb/sth: to publicly support an organization or a set of opinions 公开支持 alignment n. Key to Translation: 1. At first this article introduced rudimental and key elements of cause marketing management model. 2. Cause Marketing is right now the kind of strategic marketing mode that aligns the social responsibility with strategic interest of enterprises. 3. Differing from the purely altruistic donations which enterprises took in the past, enterprises now begin to connect their products, brands and corporate image with their support to one or several causes, for the purpose of achieving certain strategic intentions by taking their corporate social responsibilities. Key to quiz: 1. philanthropists 2. donated 3. pervaded 4. immunity 5. adhered IEG: Independent Evaluation Group, the worldwide authority on sponsorship and the leading provider of sponsorship advisory services, valuation, research, publications and training Justice Young Public Relations: a full-service integrated marketing firm located in Cincinnati, an expert firm of professional public relations, advertising strategists, graphic designers and website designers in the industry Habitat for Humanity: an international, non-governmental, non-profit organization founded in 1976 in America devoted to building simple, decent, and affordable housing March of Dimes: the name of a United States health charity founded in 1938, whose mission is to improve the health of babies boost v./n to make sth increase, or become better or more successful Trans. 1. 当地政府已经采取了一系列推动旅游业发展的举措。 The local government has taken a range of measure