经贸英语文章选读课件董晓波 ISBN9787566302199 PPTUnit 1.ppt

About Joyce Carol Oates Unit 1 Starting a Business Teaching Aims After studying this unit, you are required to: 1. Have a general idea of how to start a business. 2. Understand the potential problems and the ways to start a business abroad. 3. Understand the traits an entrepreneur should have. 4. Master the difficult words and expressions. Text A Starting a Business: The Idea Phase Discussion Have you ever thought about starting a business after your graduation? What’s the most difficult part of starting a business? What traits do you think an entrepreneur should have? How do you understand “Get the Juices Flowing”? Text A Warming-up Many people believe starting a business is a mysterious process. They know they want to start a business, but they dont know the first steps to take. In this chapter, youre going to find out how to get an idea for a business--how you figure out exactly what it is you want to do and then how to take action on it. But before we get started, lets clear up one point: People always wonder if this is a good time to start their business idea. The fact is, theres really never a bad time to launch a business. Its obvious why its smart to launch in strong economic times. People have money and are looking for ways to spend it. But launching in tough or uncertain economic times can be just as smart. If you do your homework, presumably theres a need for the business youre starting. Because many people are reluctant to launch in tough times, your new business has a better chance of getting noticed. And, depending on your idea, in a down economy there is often equipment (or even entire businesses!) for sale at bargain prices. Translation 1. start a business 2. bargain price 3. marketing concept 4. the parking lots 5. personal trait 6. 热门行业 7. 出现 8. 精品咖啡连锁 9. 风行一时 10. 减轻风险 1.创业 2.优惠价 3.市场概念 4.停车场 5.人格特质 6.hot business 7.crop up 8.gourmet coffeehouse chain 9.all the rage 10.mitigate your risk NOTES 1.Entrepreneur magazine：Entrepreneur Mag