国际商务函电课件李宏亮主编 ISBN9787811342901Unit 2.pptVIP

关于教程的几点说明 编写原则: 本教材是对外经济贸易大学出版社《新基点商务英语高职高专系列规划教材》之一。编写中按照教育部《关于加强高职高专教育教材建设的若干意见》的要求，本着理论知识“必须、够用”为度、以“加强实践教学环节、注重学生职业能力培养”等宗旨，和“细化教学目标为应知、应会目标”的原则进行编写。 编写安排：本书参照外贸业务实际结合教学规律共分为4大模块15个单元，内容编排按照外贸业务操作步骤、由浅入深 。 编写特色： 1.模块式编写 2.应知知识与应会能力结合的学习目标; 3.课后练习实践性强, 选材难度适中,内容有趣, 实用性强,体现高职实践性教学特点; 4.商务背景链接知识丰富，实用，有趣；  M2- Unit2Establishment of Business Relations UNIT CONTENTS 1. STUDY AIMS 2. WRITING SKILLS 3. KEY SENTENCE PATTERNS 4. SAMPLE LETTERS 5. BUSINESS LINK 6. KEY TO PRACTICE 1. To know the writing steps of a letter of establishing business relations 2. To know the writing steps of a reply to a letter of establishing business relations. 3. To know the knowledge of “Lead in”Part. 4. To know the knowledge of “Business Link” Part.  1. To be able to translate a letter of establishing business rlations properly. 2. To be able to write a letter of establishing business relations properly. 3. To be able to translate a reply to business relations establishment letter. 4. To be able to reply a letter of establishing business relations properly.  It is fairly true to say no customer, no business. To establish business relations with prospective dealers is one of the vitally important measures either for a newly established firm or an old one that wishes to enlarge its business scope and turnover. If a new firm wishes to open up a market to sell something to or buy somethings from firms in foreign countries, the person in charge must first of all find out whom he is going to deal with. Usually, such information is obtainable through the following channels:  1）Communication in writing 2）Attendance at the export commodities fairs 3）Contact exhibitions held at home or abroad 4）Mutual visits by trade delegations and groups Of all the above channels, the first one is widely used in business activities.  Step 1: To state the source of customer’s information Step 2: To introduce briefly one’s own company Step 3: To express the purpose of writing t