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Unit 11 Changing Power of the E-Revolution Research has it that more than 50 million households will make online purchases over the next five years. Additionally, there has been a hefty increase in online spending per household — growing from $1,167 in 1999 to $3,738 in 2004. E-commerce has the potential changing power over how people live and do business. Issues of time, convenience and price have been nudging countless numbers of new shoppers into cyberspace daily. The maturing of e-commerce will end up creating hybrid merchants that sell across all channels. Warm-up Read dialogues either by yourself or with a partner. Note down the key phrases and expressions. Practice reading the useful patterns and expressions. Warm-up Build up a dialogue with your partner based on the following situation. Situation :You represent a local native produce import export corporation. You are selling Longjing tea to a wholesaler from Australia. Now he has ordered a total of $50,000 worth of your Longjing tea. He keeps asking questions, making sure the tea is absolutely damp-proof and suitably packed. You explain to him the kind of materials you use when packing the tea and the size and type of the carton boxes you use. Read and Talk Etiquette in E-Life Read aloud the article. Summarize the main ideas. Note down the key phrases and expressions. What are the etiquettes discussed in the above articles? Add some other rules if any. And support your ideas with facts. Read and Talk Amazon, the Next Microsoft? Read aloud the article. Summarize the main ideas. Note down the key phrases and expressions. What helps A make such a stunning success in Internet retailing? Do you think Web retailing may one day eclipse brick-and-mortar retailing? Why (not)? Read and Talk Changing the Face of Business Read aloud the article. Summarize the main ideas. Note down the key phrases and expressions. How has e-commerce changed the way of doing business? Raise examples. What ar
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