实用经贸汉英课件英汉口译 董晓波ISBN 9787566308207 PPTUnit 7.ppt

Unit 7Sales and Marketing销售与营销 A sale is the pinnacle activity involved in the selling of products or services in return for money or other compensation. It is an act of completion of a commercial activity. The seller—the provider of the goods or services –completes a sale in response to an acquisition or to an appropriation or to a request. Marketing Marketing is the process of performing market research, selling products or services to customers and promoting them via advertising to further enhance sales. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and creates value for their customers and for themselves. Marketing is used to identify the customer, to satisfy the customer, and to keep the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. Vocabulary preview promotional literature 促销材料、促销资料 market demographic 市场人口分布/统计特征 market dimension 市场量度 market entry strategies 市场进入战略 Vocabulary preview market research 市场研究 market segmentation 市场细分 market share 市场份额 market targeting 目标市场选择 marketing control 营销控制 Vocabulary preview exclusive dealing 独家销售 exclusive distribution 独家分销 financing 融资 goods producers 产品制造商 gross profit 毛利 Vocabulary preview reciprocity 利益互惠 recycling of packaging 包装回收（利用） response strategies 反应策略 retail outlets 零售店 retail sales 零售额 retailer 零售商 Vocabulary preview sales analysis by customer 顾客销售分析 sales analysis by order size 订货规模的销售分析 sales analysis by product