商务英语阅读上册课件第二版国晓立 周树玲ISBN 9787566300270 unit 7.ppt

Unit Seven Teaching Objectives 了解耐克的首席执行官奈特的生平 了解耐克品牌的创立过程 了解耐克公司不同寻常的品牌营销策略 Teaching Emphases launching of a business unconventional strategies endorse cultural icon ambition Content Text Fast Reading I Fast Reading II TEXT The Force Behind the Nike Empire Pre-reading questions Who is the force behind the Nike empire and what is he like? How did he start up his business of Nike? Language points portray ----v. to depict or describe in words; make a picture of 用语言描绘或描述;给…做画 e.g. The book portrays the life of an actor.? 这本书描述了一个演员的一生。 The picture portrays a beautiful sunset.? 这幅画描绘了落日美景。 Language points rank ----v. take or have a position relative to others 排列,列于 e.g. This tennis player ranked third in the world. 这位网球运动员排名世界第三。 I rank her among the countrys best writers. 我认为她可属全国最优秀作家之列。 Language points Forbes 作为全球著名的出版及媒体集团，福布斯集团（Forbes Inc.）首开美国商业新闻的先河，距今已有90年的历史。其旗舰刊物《福布斯》杂志，是美国最早的大型商业杂志，也是全球最为著名的财经出版物之一。其全球版的发行量达１００万份，在全球拥有近５００万高层次的商界读者。《福布斯》杂志，双周刊杂志，每期刊登60多篇对公司和公司经营者的评论性文章，着重于描写企业精英的思维方式，其前瞻性报道为企业高层决策者引导投资方向，提供商业机会，被誉为“美国经济的晴雨表”。其创制的“富豪排行榜”每年都能吸引全球的目光，而各界名流也以上《福布斯》排行榜为荣。名单每年的变化，反映了产业的变迁和个人的兴衰起伏。可以说，《福布斯》是世界经济的一个缩影。 Language points launch ----v. set up or found 开办，创办 e.g. launch a new enterprise 创办一个新企业 launch a career 开创一项事业 Language points  enlist ----v. to join the military 入伍，参军 e.g. enlist in the army 参军 He enlisted as a soldier in the army as soon as he was old enough. 他年龄一到就入伍当兵了. Language points acquiesce -----v. to agree or express agreement 默许，勉强同意 e.g. Her parents will never acquiesce in such an unsuitable marriage. 她的父母决不会答应这门不相宜的婚事。 We acquiesced in his resignation. 我们默许了他的辞职。 Language points enamored ---- adj. marked by foolish or unreasoning fondness 倾心的，被迷住的 e.g. He is enamored of stamp col