英语应用文写作教程第二版课件鲁瑛 ISBN9787566306579 PPTUnit12.pptVIP

Unit 12  Advertisements Introductions Outline Introductions mainly state the features, usages, formulas, functions of products. They are simple, exact, clear and logical. Phrases, imperative sentences and monosyllabic words are widely used in an introduction. Advertisements are writings of selling products or servicing notices. They are posted in newspapers or magazines or via modern media. In order to attract more consumers effectively and increase marketing, the models of advertisements are changeable. Advertisements are easy to understand and recite, attractive in words and novel in language styles. Common used vocabulary cruise 游览 accommodation 膳宿 bovine 牛科的 colostrum 初乳 calf 小牛 immune 有免疫力的 protein 蛋白 Immunoglobulin 免疫 antibody 抗体 microorganism 微生物 ingredient 成分 tablet 药片 Spray 消毒 manufacture 制造 dietary 食谱 Supplement 补 Symond 西门德（地名） Auckland 奥克兰（地名） Batch 批号 antibiotics 抗生素 virus 病毒 hypertension 高血压 Common used sentence patterns: large groups or small 大、小团体 go on 继续下去 be produced by 由…….生产 be rich in 含丰富的… ward off 保护，守护 as required 按要求 be manufactured by 由……. 制造 Samples:Sample 1 Advertisements Advertisement 1 Advertisement 2 Hong Kong Five nights December 2---8 ﹩1212 Round-trip flights from Los Angeles or San Francisco 5-night accommodations Breakfast daily Walking tour of Kowloon Half-day H