商务英语写作课件杨晓斌编著 ISBN9787811343311Section 2 公司介绍 Introducing Your Company.ppt

Section 2 公司介绍Introducing Your Company I. 要点概述Main Points 1. What do you know about the definition of company? Generally, a company is a form of business organization but the precise definition may vary under different situations and in different countries. In China, state-owned enterprises, private companies, joint-ventures and corporations are fairly common. In common law countries today, the most commonly addressed forms are corporations (Inc., Co., Corp.), limited companies, limited liability partnerships, limited partnerships, not-for-profit corporations, partnerships, sometimes called general partnerships and sole proprietorships. Examples are the Limited-liability company (LLC) and the limited liability limited partnership (LLLP) in the United States. 2. What aspects should be covered in the brief introduction? When introducing your company, you need to tell what the name of your company is, where your company is located, what the main products or services are and sometimes even how you carry out your managing principles and even the history of your company. Many people are now introducing the companies on the net, usually using bilingual versions on their web pages. Just like launching a new product and fishing for an investor, introducing your company to a purchasing manager at a trade fair, you must be able to make your information attractive and draw more attention. 3. How to write a good introduction to your company or enterprise? You may have to spend days organizing your thoughts for a brief introduction. But the busy person you are writing for -the new client or customer, corporate executive or investment banker- more than likely has only several minutes to spare. What matters most is what you say and all what you say should be brief and clear. First you have to be sure of the purpose. Are you seeking capital, contract, partner, or a client/customer? This is the most important of all. If you can organize your information around the purpose you are