国际商务管理概论与结算英文版课件修订版朱文忠 9787 81134 803 314.pptVIP

Lecturer: Zhu Wenzhong LEARNING GOALS Explain what is fixed asset and its major types Understand the difference between tangible and intangible assets Explain different types of intangible assets Explain financial assets and the main motives for a business to hold them Explain what current asset is and its major types Explain asset structure and the main determinant of a firm’s asset structure Fixed assets of a business Fixed assets of a business Assets which are physical in nature or which can be seen or touched Question for critical thinking Please list as many tangible assets as possible within three minutes. Fixed assets of a business Non-physical assets which are valuable and income-generating resources Goodwill Patents Copyright Trade mark R D Brand name Fixed assets of a business Investments such as shares held or government bonds bought, which are over one year. A subsidiary An associated company A trade investment Question for critical thinking Could you please give some motives for a business to hold shares of other companies? Current assets of a business Stocks: finished goods, work-in-progress, and raw materials Debtors: money owed by customers Cash at bank: deposits, positive balance of the account Cash in hand: small amount of cash in the workplace Investment: less-than-one-year investments Liquidity The speed with which assets can be converted into cash without suffering any capital loss, for example, cash at bank and cash in hand are the most liquid sources of funds. Calculation Measures of Liquidity 1) The current ratio流动比率, which is the simplest measure and is calculated by dividing the total current assets by the total current liabilities. 2) The quick ratio速动比率 - calculated by deducting inventories and prepayments from current assets and then dividing by current liabilities - gives a measure of the ability to meet current liabilities from assets that can be readily sold. 3) The operating cash flow ratio营业现金流比