国际商务谈判课件肖文萍Unit 03PurchaseUnit 03.pptVIP

Unit 3 Making Purchase Introduction Purchase is not one of the stipulations in a contract like payment, delivery and insurance, etc. It refers to the whole process that a buyer purchases products or services from a seller. Usually when the contract is made by the seller, it is called a sales contract, and when made by the buyer, a purchase contract. Making purchase is closely market related. Unit 3 Making Purchase On a buyer’s market, making a purchase is just a job of following the rules of the business whereas completing a purchase requisition on a seller’s market is a tough job for a purchaser. Usually the purchaser has to tell the seller that his or her company is in urgent need of the goods; if the seller mentions some difficulties in offering the goods, the purchaser should be flexible on his position by offering a higher price or make some concessions in some aspects and emphasizes the friendship and long-run cooperation. Unit 3 Making Purchase Objectives Understand the importance of market change in making purchase in international trade; Learn to evaluate the market situation and make good purchase at good price; Have a good command of special terms and useful expressions used in making purchase; Know how to make a good purchase on an unfavorable market Unit 3 Making Purchase Briefing Relative knowledge Special terms useful expressions Skills Unit 3 Making Purchase Let’s how you have prepared: Task 3 guarantee of quality 降低品质 sacrifice quality 一般品质 difference in quality 品质检验证书 quality inspection certificate 上好可销售品质 best quality, prime quality, first-rate quality 品质保证 customary quality 品质上的差异 inferior quality 最佳品质 fair average quality F.A.Q 良好平均品质 good merchantable qual