管理学专业英语课件宓智瑛 ISBN9787811342376 PPTchapter9定.ppt

CHAPTER 9 ORGANIZATIONAL DESIGN LEARNING Organizational Design Learning INTRODUCTION (Continued)The Firm and Its Publics Reading 1#Building a Core Competence(continued) ※the implication of building a core competence; ※ways to build a core competence; ※ways of determining a core competence; ◇whether it helps a company get into a wide variety of markets; ◇whether it adds something important to the final product; ◇should be difficult for competitors to imitate or copy; Core competence Core competence The Diversified Corporation READING #2Knowledge is Everybody’s Business ◆features of a knowledge-creating company: ※not a specialized activity; ※the job of everyone; ※workers’ ideas become a part of the new information; ※upper management to coordinate the ideas. READING #2 (CONTINUED) READING #2 (CONTINUED) Now fill in the blanks with the appropriate word. Try not to repeat the same word. Sometimes, the appropriate word may not be on the list: learning company setting crucial production method new knowledge continually create generate operate distribute do research information level produce READING #2 (CONTINUED) If a company wants to be competitive, it must continually create new knowledge . This should happen at every level , from the lowest to the highest. In other words, the production of new knowledge is everybody’s business. Teams provide a good setting for new ideas. They allow people to exchange ideas freely. Once new knowledge is created , it is crucial to distribute it to the rest of the company. READING #2 (CONTINUED) Spreading new knowledge is one of the roles of upper management. New knowledge is generated in many ways. Traditionally, a company has an RD department that does research . But there are many other sources and many kinds of knowledge. These include new products and new methods of producing them. In the future, every successful company will be a learn