大学核心商务英语读写教程1课件颜晓川 马瑞香ISBN 9787811348804 PPT u7 C.ppt

Introduction to the Text 文体特征分析 四个新闻报道组成了此文章，四个例子生动形象，爱憎分明，挑选有名的公司来说明欺骗性误导性广告的存在，很有说服力。四个例子中只有最后一个是正面的，由此可以提供给我们很好的借鉴，对待广告时，消费者要保持清醒，擦亮眼睛，甄别真伪，这样才能使广告真实地传播信息，而不被欺骗与误导。文章措词准确，客观公正地就事论事，多处引言更增加了真实性。 Business Terms 1. Greenwashing Greenwashing (a portmanteau of “green” and “whitewash”) is a term describing the deceptive use of green PR or green marketing in order to promote a misleading perception that a companys policies or products (such as goods or services) are environmentally friendly. The term green sheen has similarly been used to describe organizations that attempt to show that they are adopting practices beneficial to the environment. Greenwashing may be described as “spin.” One example is presenting cost cuts as reductions in use of resources. Business Terms 2. FTC 联邦贸易委员会 The Federal Trade Commission (FTC) is an independent agency of the United States government, established in 1914 by the Federal Trade Commission Act. Its principal mission is the promotion of consumer protection and the elimination and prevention of what regulators perceive to be harmfully anti-competitive business practices, such as coercive monopoly. Business Terms 3. Facebook Facebook is a social network service and website launched in February 2004 that is operated and privately owned by Facebook, Inc. As of July 2010 Facebook has more than 500 million active users, which is about one person for every fourteen in the world. Users may create a personal profile, add other users as friends and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common interest user groups, organized by workplace, school, or college, or other characteristics. The name of the service stems from the colloquial name for the book given to students at the start of the academic year by university administrations in the US with the intention of helping stud