旅游英语旅游英语Unit10课件.ppt

Unit Ten Leisure and Recreation Words and expressions: 1. market v. （ 市场）定位 2. re-brand v. 重新命名 3. revenue n. 利润 4. hit n. 成功 5. treat n. （难得的）乐事 6. homage n. 崇敬，敬意 Disneyland is a dreamland for many children, and even the adults wish to go there and have a look at that wonderland. Disneyland, marketed as the happiest place on Earth, is an American theme park in Anaheim, California, owned and operated by the Walt Disney Parks and Resorts division of The Walt Disney Company. It opened on July 17, 1955, in ceremonies led by Walt Disney. Disneyland holds the distinction of being the only theme park to be designed, built, opened, and operated by Walt Disney. Currently the park has been visited by more than 515 million guests since it opened, including presidents, royalty and other heads of state. In 1998, the theme park was re-branded Disneyland Park to distinguish it from the larger Disneyland Resort complex. In 2007, over 14,800,000 people visited the park making it the second most visited park in the world, behind the Magic Kingdom at Walt Disney World. In an attempt to expand Disneylands appeal and generate more revenue, the folks at Disney opened Disneys California Adventure (website) in 2001. Not unlike the first Disneyland theme park, California Adventure wasnt a hit when it first opened. Visitors pronounced it un-Disney-like and boring. However, the Disney Corporation was listening and have endeavored to re-design the park so that it meets the expectations of Disney visitors. Indeed, this 55-acre park is different - but wonderfully so! With its wide walkways and shorter lines, its a treat to visit and is perfect for those who dont enjoy crowds! No, the rides are not typical Disney fare. Instead, they pay homage to the great state of California in a Disney sort of way, still packed with plenty of magic but including a bit of educational fare as