旅游英语写作实训教程课件郑继明 ISBN9787566306869 PPTU1 C3.pptVIP

WRITING IN TOURISM ENGLISH Unit 1Tourism Advertisements (旅游广告) Introduction of tourism advertisements Tourism advertisements can be defined as a one-way and non-personal communication which involve using paid media to communicate persuasive information about tourism service. They can be directed at customers in either a targeted narrow way or in broad geographic applications. A complete tourism advertisement is usually composed of headline, body, slogan, illustration and colour. Writing tips be cordial, and impressive with daily-used words, evern new coinages, homonyms, homophones, or homographs; be simple and smooth with phrases or short sentences; adopt, syntactically, the mix of interrogative sentences, imperative sentences and elliptical sentences, and simple sentences and compound sentences, to produce rich connotation and afford much food for thought; use different figures of speech like simile, metaphor, parallelism and pun to make messages more vivid and effective, but avoid an overstatement; highlight the main points in the scenic spot descriptio; be mediculous in the design of content, color, diagram and word style. I. Sample GOLD COAST of AUSTRALIA The Gold Coast is the undisputed tourist capital of Australia. Each year about three million people visit the holiday city that rivals the most famous world resorts. And we can almost promise sunshine, three hundred sun drenched days a year. A yearly average of 25 degrees Celsius and a winter average of 21 degrees Celsius are nature’s guarantee for a fabulous holiday. There is nothing we cannot do on the Gold Coast. World class attractions include Sea World, Dreamworld, Wildlife Sanctuary, and the surfing beaches. HOTLINE: (075) 928 168 MOBILE: (018) 788899 FAX: (075) 921818 1. the Gold Coast 黄金海岸（澳大利亚） 2. undisputed--adj. that cannot be questioned 无可争辩的，毫无疑问的 Seles won 10 tournaments, and was the undisputed world champion. 塞莱斯赢了10次锦标赛，是无异议的世界冠军。 At 78 years of age, hes stil