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商务英语课件谢毅斌 ISBN9787811342208 PDFeng451j_ja_03.pdf

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《商务英语》授课教案 Chapter 3 Supply and Demand I. Learning Objectives To learn about what is Demand and Supply; To identify the factors affecting prices To master the usage of key special terms, words and phrases in this chapter. To grasp the main idea and the structure of the text; To master the usage of key special terms, words and phrases in this chapter; To conduct a series of listening, speaking, reading, writing and translating activities concerned with the theme of the chapter. II. Introduction 1. “When supply exceeds demand, price decreases; when demand exceeds supply, price increases.” We knew this principle when we were in middle school. But this principle is not unconditional. Price can be influenced by some other factors, and sometimes the supply and demand relationship does not work. “供不应求价格上涨，供过于求价格下跌” ，早在中学时我们就知道供求决定价格这一原理。但是这也不是绝对的。价格还会受到其他因素的影响，供求关系也会有不起作用的时候。 2. New non-Communist governments in several Eastern European countries include Yugoslavia, Hungary; Poland; Czechic, Slovenia; Romania; Bulgaria etc. 3. Factors affecting prices include supply and demand, production cost, changes in consumption habits, and restrictive practices of monopolies, trusts, and cartels, etc. 4. USSR: Union of Soviet Socialist Republics (前)苏联 III. Main points of the text 1. What is Supply and Demand 2. factors influencing prices 3. the condition for the price –determining mechanism of supply and demand IV. Background and terminology 1. Trust: a combination of firms or corporations for the purpose of reducing competition and controlling prices throughout a business or an industry 托拉斯，为在商业或工业内部减少竞争及价格垄断而形成的商行或公司联合。 2. Cartel: a combination of independent business organizations formed to re