点击职业英语 文秘英语3.ppt

Building Knowledge Activity 6 Reading B Describe Benefits and Pay Range You need to tell them what salary range they can expect, and other additional benefits. Most people scanning ads measure their suitability by the title and wage. When a sales manager earning ￥5,000 finds another sales manager’s job paying ￥10,000, he knows it may be out of his reach. Of course, not all companies like to give details of pay and benefits. In that case, a possible pay range of ￥9,000 -￥12,000 may help. Call to Action Towards the end, you should clearly state what they should do next. Your aim is to prompt immediate action, such as telephoning, writing, emailing or attending an opening day. Be sure to include all the relevant contact information that will enable them to do so. Use Appropriate Language and Format Make the ad easy to read. Clarity is most important; keep your sentences short and succinct. Avoid complicated words unless absolutely necessary. Refer to the reader as “you” and use the second person to get the reader involved. Use bullets to focus attention and bold writing to highlight important points. Keep it simple. Building Knowledge Abstract information from a job ad. Task 1 A well written job ad provides most of the essential information for the applicants. Read the following sample, identify different parts of the ad and provide answers to the questions. Senior Accountant Wanted for High Growth Company Interested in joining a challenging, growth oriented organization? Join us! Emily Clothing has built a great reputation, both internationally and locally in Guangzhou, China. You will receive world- class training and career growth opportunities in an expanding industry. As a senior accountant, you will be responsible for: Preparation of financial statements Assisting with the management of a high-profile client base Taxation and business consulting Financial and management accounting Mentoring and guiding junior staff Qualified candidates should be able to work unde