商务英语—听说教程4 第四版 ppt 课件Unit+2.ppt

Unit 2Products Learning Objectives To understand the main ideas and select specific information while listening. To be familiar with related knowledge of products. To be able to talk about products. Contents Active Listening Active Listening TAPESCRIPT TAPESCRIPT TAPESCRIPT Active Listening Active Listening Active Listening TAPESCRIPT TAPESCRIPT Active Listening TAPESCRIPT Active Listening Active Listening TAPESCRIPT TAPESCRIPT TAPESCRIPT Active Listening Active Listening Active Listening Fun Break TAPESCRIPT TAPESCRIPT TAPESCRIPT Additional Listening Additional Listening TAPESCRIPT TAPESCRIPT Additional Listening Viewing Speaking Viewing Speaking Viewing Speaking Viewing Speaking VIDEOSCRIPT VIDEOSCRIPT 返回 In other words, as a manufacturer, it is able to provide certain synthetic and all-direction information added to their products. When you examine companies that succeed in product development, they have one thing in common. They make their products satisfy the ever-growing needs and wants of the consumers. This development is divided into a number of stages. We have created an idealized set of stages that should be applicable no matter what your industry or the size of your project is. The process includes stages of creativity, defining, developing, testing and finalizing the concept, full product launch and managing the life cycle. Directions: Listen to the passage again and write down the process of new product development. Exercise 2 1 2 3 4 5 6 The Process of New Product Development creativity __________________________________ defining __________________________________ developing __________________________________ testing and finalizing the concept __________________________________ full product launch __________________________________ managing the life cycle __________________________________ Useful Expressions for Describing Products Can you give me some information/details about this? What is special/unique about this?