商务英语综合教程学生用书第三册课件彭青龙 ISBN9787811346237第三册第6课.ppt

Learning Objectives To get to know when to start market expansion and its importance; To learn the common strategies for market expansion; To use theme-related vocabulary and expressions in real situations. Learning Points Lead-in Do you think it a good measure to expand the market in order to get more profit? Why or why not? If you were boss of a company, when do you think might be the optimum time for market expansion? Text A How to Expand Your Market Cultural Notes Outlet 市场，销路；经销店 Real Estate 房地产，不动产 Vertical Integration 垂直整合 Franchise 特许；经销 License Agreement 许可协议 Royalty 版税，专利权使用费 Telemarketing 电话销售 Truck Fleet 物流配送运输车队 Words to drill assess identify potential alternative implement bottleneck impede recruit Structural Analysis Questions for Discussion When should a company take the market expansion step? How much do you agree with the author on the strategies for market expansion? Do you know any companies that have succeeded in market expansion? Assignments Write a proposal on strategies for market expansion in around 200 words Preview Text B: Case Study: Golden Arches Galore Translation Exercise The firm’s performance can be measured by the proportion of the market that the firm is able to capture. Youll also need foreign distributors wholl resell your product in their domestic markets. 提高市场份额是企业最重要的目标之一。 对产品和服务需求的增加是扩大业务的基石。 产品多样化是一种非常好的商业增长策略。 Quiz： Complete the following sentences with the words given in the box. Change the form when necessary. Further Readings /vol75/expand.htm /management/growingyourbusiness/article70660.html /wiki/Market_share /marketing/market-share/ Outlet a market for a product or service; a commercial establishment retailing the goods of a particular producer or wholesaler 市场，销路；经销店 Real Estate a legal term that encompasses land along with improvements to the land, such as buildings, fences, wells and other site improvements that are fixed in location—immovable 房地产，不动产 Vertical Integration It is a sty