商务英语综合教程学生用书第三册课件彭青龙 ISBN9787811346237第三册第11课.ppt

Key: allergy cultivation booming diversification nutritious Unit Eleven The Beauty Industry 商务英语综合教程 第三册 Has the concept of beauty changed over the centuries? Learning Objectives To know what beauty industry is; To reach different interpretations of beauty in the ancient and modern societies; To know the representative beauty industries in the world; To use theme-related vocabulary and expressions in real situations. Learning Points Unit 11 Part I: Lead-in Part II: Text A Part III: Text B Part IV: Exercise and Quiz What does the graph show about China’s beauty industry in recent years? Market Scale of China Beauty Industry, 2001-2006 (Unit: RMB billion) We live in a world that strives for perfection. We tan our skin using artificial light, we starve to lose weight to look more like emaciated cover girls and have cosmetic surgery on everything from toes to noses — all in the name of beauty. 1. L’oreal: 巴黎欧莱雅公司 2. Estee Lauder: 美国雅诗兰黛化妆品公司 3. Shiseido: 日本株式会社资生堂 4. La Mer: 雅诗兰黛集团旗下护肤品牌 “海蓝之谜” 5. Yue-Sai: 羽西系列化妆品 Terms used in the beauty industry: beauty salon cosmetic surgery /plastic surgery macula removing image design SPA physical therapy artificial emaciated diversified cultivate upgrade exaggeration plague boom fierce vie boutique incredibly allergic revamp ingredient hygienic Parts Paragraphs Main Ideas Part Ⅰ Paras. 1~3 People have nowadays raised their awareness of beauty of their face and body. Part Ⅱ Paras. 4~6 I’ve been fascinated with the beauty industry. Part Ⅲ Paras. 7~29 The beauty industry has developed a lot in China, but it still met competitions from abroad. Structural Analysis What do you think are the solutions to the problems in China’s beauty industry today? In a world where everything can be modified for the sake of perfection, nothing seems real anymore. It seems we are so obsessed with what we want to be that we dont want to know who we are. S