商务英语综合教程学生用书第四册课件PPT彭青龙978 781134 626 8第四册第11课.ppt

Text A: Competitive Advantage and Corporate Social Responsibility In the increasingly conscience-focused marketplaces of the 21st century, the demand for more ethical business processes and actions is increasing. Text A: Competitive Advantage and Corporate Social Responsibility 1.Cultural Notes 2. Words to Drill 3. Structural Analysis 4. Questions for Discussion 5. Related reading/writing tasks Business and Strategy: cases Shanghai GM publishes Five Year Green strategy Apple, HP, Dell investigate Foxconn in China Hong Kong Disneyland launches guidebook for the blind myriad anchor illusory stagnate undermine mitigate attuned offset incidental retention audit reinforce leverage premium source liability Do you think Chinese companies do better in their approach to CSR? What do you know about more cases of good business citizenship (or business strategies in terms of CSR) in China and around the world? Quiz: word substitution Find a substitute word or phrase with the similar meaning to the underlined part of each sentence. Google have recently partnered with the United Negro College Fund (UNFC), and this stimulates a lot of needs to delve deeper in the exemplary businesses and social practices of Google. 2. These incidents could seriously weaken support for the police.  Quiz: word substitution 3. With their efforts in product innovation, the market is soon to enjoy high quality electronic gadgets. 4. The company’s prompt actions to prevent oil pipes from further has lessoned the environmental damage to the surrounding areas. 5. Expecting such kind of company to undertake socially responsible missions like that is deceptive and unrealistic dream. Write an essay on the topic of CSR in China in around 400 words. Preview Text B: a case study Speaking: a simulated press conference myriad a. Of an extremely large number 无数的；大量的 Trans. There are myriad flies in the sky.? 天空中有无数的