国际商务函电课件李宏亮主编 ISBN9787811342901Unit 4.pptVIP

关于教程的几点说明 编写原则: 本教材是对外经济贸易大学出版社《新基点商务英语高职高专系列规划教材》之一。编写中按照教育部《关于加强高职高专教育教材建设的若干意见》的要求，本着理论知识“必须、够用”为度、以“加强实践教学环节、注重学生职业能力培养”等宗旨，和“细化教学目标为应知、应会目标”的原则进行编写。 编写安排：本书参照外贸业务实际结合教学规律共分为4大模块15个单元，内容编排按照外贸业务操作步骤、由浅入深 。 编写特色： 1.模块式编写 2.应知知识与应会能力结合的学习目标; 3.课后练习实践性强, 选材难度适中,内容有趣, 实用性强,体现高职实践性教学特点; 4.商务背景链接知识丰富，实用，有趣；  M2- Unit 4Offer UNIT CONTENTS 1. STUDY AIMS 2. WRITING SKILLS 3. KEY SENTENCE PATTERNS 4. SAMPLE LETTERS 5. BUSINESS LINK 6. KEY TO PRACTICE 1. To know the writing steps of a firm offer. 2. To know the writing steps of a non-firm offer 3. To know the difference between a firm offer and a non-firm one. 4. know the knowledge of “Lead in”Part. 5. To know the knowledge of “Business Link” Part.  1. To be able to translate a firm offer. 2. To be able to make a firm offer. 3. To be able to translate a non-firm offer. 4. To be able to make a non-firm offer.  Since the potential buyer has made an enquiry, it is the seller that offers him the information he needs. An offer is a promise made by the seller to supply goods on terms stated. There are two types of offers: firm offer and non-firm offer. A firm offer is irrevocable offer with engagement while a non-firm offer is the revocable offer without engagement. General speaking, most offers are non-firm offers with reservation words such as “The offer is subject to…”，“The offer holds good until…”  A firm offer should satisfy the following conditions: 1. There should be no ambiguous words such as “about”, “reference price”; 2. The terms should be clearly and completely stated, which include the quality, the quantity, packing, price, shipment, payment, validity, etc.; 3. There should be no reservation words such as “subject to our final confirmation”, “subject to goods being unsold”  Step 1: To express thanks to the reader for the enquiry Step 2: To explain the details of price, discount, and delivery etc. Step 3: To show validity of the offer Step 4: To express the wish that the o