全方位商务英语口语第二版课件王艳 ISBN9787811345421 PPTUnit 15 How Are We Influenced.pptVIP

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2019-07-03 发布于广东
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全方位商务英语口语第二版课件王艳 ISBN9787811345421 PPTUnit 15 How Are We Influenced.ppt

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Unit 15How Are We Influenced? The average citizen may be exposed to hundreds of advertisements a day from all types of advertising media. Are you subconsciously influenced to buy certain products? Do you believe what you see and hear? Probably you are. Most of us accept that such influence is part of modern life. It affects everyone’s daily life and influences many purchases. Warm-up Read dialogues either by yourself or with a partner. Note down the key phrases and expressions. Practice reading the useful patterns and expressions. Warm-up Build up a dialogue with your partner based on the following situation. Situation: You represent the Beijing Olympic Games Organizing Committee. Right now, for the special occasion of the Year 2008 Olympic Games, there are no appropriate high-grade cars for use in Beijing. So under a special permission and license, you are going to purchase and import 30 BMW for the use of this special occasion. Total cost is $30 million F.O.B Beijing. Now you negotiate with the car dealer about this deal. You begin from price to payment, delivery, packing, and signing of the contract. Read and Talk To Understand Advertisements Read aloud the article. Summarize the main ideas. Note down the key phrases and expressions. How does the public benefit from advertising? How does a consumer’s view of his self-image affect his buying behavior? Read and Talk An Advertising Campaign Read aloud the article. Summarize the main ideas. Note down the key phrases and expressions. What are the basic steps in creating an advertising campaign? Give examples. Read and Talk Butt Out Read aloud the article. Summarize the main ideas. Note down the key phrases and expressions. What does an anti-smoking treaty mean for tobacco marketers in China? Are cigarettes ads ethical? Why (not)? Task 1Making Comparisons 1. Work in groups of 4. Collect 4 advertisements from newspaper, magazine, or any other media—two that you consider good and two that you