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Unit 1 ?商务礼仪与接待 Ceremonial?Address and Reception Part I 背景阅读 Background Reading Ceremonial speeches are addresses given by important statesmen or high-level officials on a variety of formal social occasions. The function of ritual and ceremony is to draw people closer together and create “ties of union” through “mere exchange of words”. Ceremonial speaking shares aims, beliefs, values and aspirations. Nowadays, more and more leaders increasingly make use of these occasions to extend their positions or attitudes of their countries or governments. Therefore, interpretation of ceremonial speeches is very important in the interpreter’s work. Ceremonial speaking usually includes speeches of introduction, opening and anniversary, welcome and farewell, inspiration, celebration, and giving and receiving awards, such as opening ceremony speech, New Year’s speech, birthday speech, wedding speech, speech at the signature ceremony, speech at reception upon assuming office and hosting a meeting, eulogies, toasts, etc. There are many types of ceremonial speeches, including introductions, welcomes, farewells, award presentations, acceptances, toasts, after-dinner speeches, sermons, prayers, and commemorative speeches such as tributes, eulogies, keynotes, inaugurals, and commencement speeches. Following are definitions of some types of ceremonial speeches, please get familiar with them. A speech of welcome is in order if you are called on to provide greetings to a visitor to your organization, to new members, or to make your own remarks on joining a group. In a farewell speech you may say good-bye as you move on to another position or retire, or extend your groups farewell to a departing member. A speech of acceptance normally follows an award presentation, an election victory, or a success of some kind. The speech of thank-you is your acknowledgment of services or aid given to you by others. It should include a tribute to those being recognize
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