实用外经贸谈判英语教程课件廖瑛 ISBN9787811348095 PPT PPTLesson 4.pptVIP

Lesson 4 Negotiation Strategies on International Business (3) 国际商务谈判策略 (3) New Words and Expressions 1. marginal cost 边际成本 2. incremental [????????????] a. 增加的，增值的 3. idle [?????] a. 懒惰的；闲置的 4. utility [?????????] n. 功用；公共设施 5. fixed cost 固定成本 6. payroll [????????] n. 工资单 7. advantageous [??????????????] a. 有利的；有益的 8. out-of-pocket现款支付的；不列入预算的 9. promotional literature宣传刊物 10. figure [?????] vt. 描绘；计算 11. prorate [?????????] v. 按比例分配 12. markup [???????] n. 涨价，涨价幅度 1. Introduction The method generally used to price an export product effectively is called marginal cost pricing. 通常给出口产品订价的有效方法称为边际成本订价法。 Making up the marginal cost price are the following incremental costs(增量成本): 1) Costs to produce the export product over and above costs to produce items sold domestically. 出口产品生产成本高出内销产品生产成本的部分. 2) Costs of selling in the foreign market, such as advertising and credit. 国外市场销售成本，如：广告和信贷费用. 3) Costs of moving the goods from factory to final destination. 将产品从生产地运达最终目的地的成本. 4) Cost of packing(包装费用) 2. Strategies for making an offer 1) Carrying out the cost analysis and accounting Before negotiating the price term of the contract, the seller should carry out the following cost analysis and accounting to ensure exporting improves profits. A. Costs to produce the export product B. Costs of selling in the foreign market C. Costs of delivering the goods D. Cost of packing Comprehension Exercises Teachers note that here we only give you some examples of the exercises. You are free to add more to the PPT file according to your actual teaching situation. 1. Comprehension Questions: 1) What make up the marginal cost price? Key: Making up the marginal cost price are the following incremental costs: Costs to produce the export product over and above costs to produce items sold domestically. Costs of selling in the foreign market, such as advertising and credit. Costs of moving the goods from factory to final destination. Cost of packing