商务英语写作课件杨晓斌编著 ISBN9787811343311Section 3 产品信息 Product Description and Manuals.ppt

Section 3 产品信息 Product Description and Manuals I. 要点概述Main Points 1. What is a product? 1. What is a product? When we say the word “product” we usually mean anything that can be offered to a market that might satisfy a want or need, but actually in different situations the meaning of the word is tangible. For example, products are called merchandise in retailing; products are called raw materials purchased and finished goods sold in manufacturing; products called commodities can usually be either raw materials such as metals and agricultural products or anything widely available in the open market. Even printed materials and training course for educational purposes or services can be special forms of products. 2. What is a product description? People write an enquiry when they want to ask for more information about the product or service that interests them. They are interested in purchasing a product, but would like to have more information before making a decision. In this circumstance you need to offer a product description. It is a separate document going into more details: for example, the product description for a publication will describe its guidance, content, the different sections, its formats etc. Generally speaking, a product description usually contains an introduction, the purpose of the product, scope of the product, details of the product, delivery of the product, quality criteria, and review process. You have to offer relevant information about the purpose of product, details of what it will consist of, and set quality criteria. 3. How can you introduce your product by using a product description? If you have a desire to write a good product description you must try all means to convey the benefits of using the product and convince your customers that they need the product and they need to purchase it from you. A good way to start your product description is to highlight the features of the product by using the product yourself. It is also