商务英语写作课件杨晓斌编著 ISBN9787811343311Section 4 书信规范 Formatting Your Business Letter.ppt

Section 4 书信规范 Formatting Your Business Letter I. 要点概述Main Points 1. What is a business letter? Business letters are frequently used in international trade. It is a letter written in very formal language, usually used when writing from one business organization to another, or for correspondence between such organizations and their customers, clients and other external parties. The main parts of a business letter are usually as following: a return address; date of writing; recipient’s address and name; the title or subject line; salutation or greeting; body of the letter, the message; closing; signature, printed name, and position of sender; in some situations, enclosures; carbon copy recipients; reference initials of the typist; phone Number and an E-mail addres 2. What are indented style and blocked style? When we say formatting our letters we mean the styles of our business letter writing. There are two main styles of writing. One is indented style and the other blocked. An indentation is often used at the beginning of a line to signal the start of a new paragraph. As blocked style is extremely popular in modern business writing, we would like to strongly recommend you to adopt a blocked style in your writing. When you write a letter using block form, no lines are indented. Include your name, address, e-mail and phone number, as well as the date including the name and address of the person you are sending the letter to. When you begin a new paragraph, just skip a line instead of indenting. 3. What are the basic requirements in writing a good business letter? When you are to write a good business letter, you have to first of all be aware of your aim or aims. Before you start writing ask yourself whether you have got the facts to be applied in your writing; whether you understand your reader; whether you compose a draft by using suitable format, appropriate language with very brief and direct expressions. Then, check whether you’ve written naturally using yo