商务英语写作课件杨晓斌编著 ISBN9787811343311Section 13 产品包装Packing.ppt

Section 13 产品包装Packing I. 要点概述Main Points 1. What is packing and what is package labeling? 1. What is packing and what is package labeling? Packing is a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. It is fully integrated into government, business, institutional, industry, and personal use. Since packing is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use, it also refers to the process of design, evaluation, and production of packages. Package labeling is any written, electronic, or graphic communications on the packaging or on a separate but associated label. 2. What is out packaging and what is inner packaging? The outer package is designed to allow a product to be easily handled and to protect the product from impact, shock and stacking compaction. Depending upon the product and method of transportation, outer packaging can be manufactured from corrugated board to a heavy-duty timber export packing case. There is a vast range available including varying grades of corrugated cartons, plywood and sheet material cases and timber packing cases where the timber thickness, size and style is constructed to suit the purpose. Inner packaging needs to complement outer packaging in order to maximise product protection. The inner materials can be used to secure a product, to protect surfaces and to prevent damage from moisture and climatic conditions. A great many types of packaging are available in foreign trade a specific type and manner of packaging is always chosen dependant on the shipped goods, its weight and sensitivity. 3. Why is packaging so important? Most damage occurs because items inside the box shift and damage each other or hit the shipping container. Make sure that your items cannot shift or move around inside the box. Heavy bars and rounds, if loose, can damage or rupture cardboard boxes from the inside during normal handling by any carrier. A g